This also helps your goods or services stay top of mind between actual customer contact points. A scheduled email newsletter is a great way to stay connected with your customers over time and allows you to capture their attention at a specific time with a specific message. You can provide offers or deals and encourage that network to spread the word to their family and friends.Ĭreating frequency with your emails can help keep you top of mind. Include vibrant images of your business and your goods or services. Get creative and have some fun with your messaging. Your email list is a captive audience, and connecting with them to provide updates and information is a great way to create transactions and even reach out to new, potential customers. Email marketingĮmail marketing is a great way to promote content, share business-related news, reengage your customers, and build deeper relationships. And remember to always create a backlink that takes people to your work. Most magazines, industry publications, and websites look for contributors, so reach out and see if they’d be interested. You can search for blogs relevant to your industry, and look up trade publications to see if they accept contributed content. If creating your own blog content seems like an overwhelming task, consider doing a guest post on someone else’s blog. What insights can you provide to help them in their time of need? Just because you provide knowledge and information online doesn’t mean that you’re going to be giving the secret sauce away to your customers for free, but it establishes you as a credible source at the exact time they need it. If you’re not sure where to start, do a few searches and see what content already exists.Ĭonsider common issues or challenges that your customers are faced with. Consider a few topics that are relevant to your offerings, and produce a few informative articles to show others that you have diverse experience and expertise in your field. Get into bloggingīlogging is a great way to spread the word about your business and establish you as an expert in whatever vertical you operate.
Having complete profiles is important, and ensuring that those profiles are rich with keywords and phrases that describe what you do will help to increase your visibility. Once you begin to understand the basics of keywords and search engines, you can apply that SEO knowledge to other sites, like your online listings. This guide to small business SEO is a great place to start. With knowledge of a few basic tools you can begin to move the needle and increase the virtual presence of your business. Search engine optimization, or SEO, can sound like a complicated process, but it doesn’t have to be. Just sign in to your Yelp for Business account and click the Yelp Ads tab, or contact a representative to determine your eligibility.
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Many businesses are eligible for a free Yelp Ads credit if they haven’t tried ads before. This no-contract, no-commitment advertising campaign allows you to choose your own budget and pause/cancel whenever you like. You can also sign up for Yelp Ads, which prominently places your business listing throughout the Yelp site.
Not only do many consumers use the Yelp app to search for great local businesses, but the business information that you add to your Yelp Page-such as hours, website, etc.-is typically pushed through to Yelp partners. A Yelp Business Page is free to set up and is a great way to spread the word about your business. In addition to ensuring that all of your business information is accurate on your own website, be sure all of your online business listings are claimed and complete. Claim and complete your business listings Each of these free online advertising tricks will get you in front of potential customers and help you to be more relevant in local search. We’ve compiled a list of seven free online advertising opportunities that any small business can take advantage of. Put your business in front of more customers.
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